Hi, I’m Alaina, a mom and entrepreneur from Wilmington, Delaware, and the woman behind 624 Naturals.

My journey into entrepreneurship actually started long before 624 Naturals.

While I was in college, I began making and selling lip gloss as a way to earn extra money and help put myself through school. What started as something small quickly showed me how much I loved creating products of my own and building something people genuinely enjoyed.

Then life changed in the best way!🥰

I became pregnant with my daughter while I was still in college. I continued working toward my degree throughout my pregnancy and eventually walked across the graduation stage pregnant with her. Not long after, I became a mom—and motherhood completely changed the direction of my business.

My daughter was born with eczema and sensitive skin, so I became extremely intentional about the products I used on her. I tried different natural and organic options, but I still wasn't finding the lasting moisture and care I wanted for her skin.

I began working with shea butter and nourishing oils, making products at home specifically for my daughter's skin. As I continued using them, friends and family started noticing the difference. They asked if I could make some for them and their children. Then they told their friends.

I started making larger batches, attending local shows and events, selling in person, and eventually growing my online business.

For years, many of you knew my company as Alaina Miranda Cosmetics. Now, we’ve become 624 Naturals.

The name 624 comes from my daughter's birthday, June 24th. The little girl who changed both my life and my business. Naturals represents the intention behind what I create, thoughtfully made body care made with nourishing ingredients and a focus on keeping your skin moisturized, soft, and cared for.

Now, I get to make those products for you, your children, your family, and the people you love too. Welcome to 624 Naturals!